I'm a product designer who likes making complex things feel simple — configuration, permissions, and the screens where people usually get stuck.
Four views of the same system: the buyer paying, the producer configuring an event, the operator at the gate, and the buyer choosing a date.
Sign-up stood between wanting a ticket and having one — for 77% of buyers, who had never used the platform before.
A new buyer completed three registration steps before they could pay. Now checkout opens with one field, asks only what the payment needs, and the rest of the account waits until after the purchase.
See full caseA wizard that explained its own data model instead of guiding the person using it.
Creating an event on TicketMax runs through thirteen steps. I rebuilt the two where the complexity concentrated — venue and dates, and tickets and pricing — so producers stop having to think in the system's terms.
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A scanner inside a modal, and an offline screen that never said whether the device was ready.
Staff validate tickets at the door, often with no connection and a queue in front of them. I redesigned the scanner and the screen where operators confirm their device has the data it needs.
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The information buyers needed existed — just not at the point of decision.
Some events charge different prices on different dates, and buyers only found out after picking one. Now each date carries its price, with the cheapest ones marked.
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I'm a product designer with 6+ years of experience. I started in art direction and advertising, and over the past few years moved into digital product design, which is where I work today.
I design and evolve a ticketing platform, and I also lead creative work on digital projects — websites, landing pages, e-commerce and sales pages — for clients across the event, health, automotive and consumer sectors.
I design and prototype in Claude Design, build design systems to keep layouts consistent, and stay close to engineering through implementation, including the end-to-end testing that catches what a design review does not.
Brazilian and U.S. citizen, working in English and Portuguese.
A ticketing platform built by Summus Marketing. I collaborated on its conception and now design its interfaces and flows across producer tools, gate operations and checkout, build its design systems, and test core experiences end-to-end before they ship.
I lead creative work on digital projects — websites, landing pages, e-commerce and sales pages — for clients across the event, health, automotive and consumer sectors, working directly with developers through implementation.